Age Connects Cardiff & The Vale was ready to take its core values to the next level and bring them to life through an animation video. After meeting with the client, it was clear that the script needed to truly reflect the organization’s values and showcase the inclusivity of their carers.

The search for the perfect actors to convey the right tone and message was crucial in making the animation engaging and impactful. But it wasn’t just about the words – the illustrations had to be carefully crafted as well.

We aimed to create a style and tone that would appeal to the target audience without feeling patronizing or oversimplified. It was important to strike the right balance between fun and informative.

Our goal was to challenge the stigmatization of older people, and with Age Connects’ approval, we are thrilled to say that we achieved that outcome.

“I am utterly delighted to say that we have received great feedback from our staff regarding the animation that DAKONA have produced for us.
We had little experience using animation before, and although our initial meetings discussed using live-action video content, DAKONA’s guidance was incredibly helpful in determining that animation was a better alternative for our marketing objectives.

Although our timescale was very tight because we wanted the animation for our May seminar, they delivered it on time – and even with extra time to introduce some additional amendments. DAKONA had a professional, helpful and patient attitude to provide something we’re proud of, and we are very pleased with the results.

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